Press & Media
Writing about HmBr?
Everything below is on the record and quotable. If you need something that is not here — a founder interview, a demonstration, the underlying field-test data — write to us and a human will answer.
Press contact
contact@hmbrsports.com — for interviews, product demonstrations, imagery, and access to the field-test evidence.
Boilerplate
HmBr Sports makes a proprietary, waterless shuttlecock humidification system that extends the usable life of feather shuttlecocks by three to nine times without changing their flight. The same conditioning science now reaches a second sport: an airtight case that keeps cricket bats conditioned in storage, field trials complete and sales opening shortly. Founded by Hari Gunupudi and built over four years of self-funded chemistry, simulation and on-court testing, the company also runs a family of badminton properties spanning club discovery, court booking, tournaments, an open rewards ledger, and a sustainability programme that converts shuttlecock savings into scholarships for players.
The facts
How much longer a feather shuttlecock lasts under the humidification protocol, without changing flight dynamics.
The reduction in discarded shuttlecocks measured across club and tournament field tests.
Chemistry, simulation and on-court testing before a single unit was sold — self-funded.
These figures come from club and tournament field tests and are published in full, with the methodology, at hmbrimpact.org. Signed evaluation letters from participating clubs are available to verified press on request.
The properties
- hmbrsports.com · The company, the humidifier, and the cricket conditioning case
- humidifiedbirdie.com · The science behind the product
- hmbrclubs.com · Club directory across the USA
- 24by7access.com · Court booking
- hmbropen.com · Tournaments and live draws
- hmbrimpact.org · Sustainability and scholarships
- playmoresavemore.com · The open rewards ledger
- anythingbadminton.com · This magazine
Brand assets
Logos, wordmarks and product photography are available on request — write to contact@hmbrsports.com and say which formats you need. Two rules if you are laying us out: the brand is written HmBr, never HMBR or Hmbr, and the logo is never recoloured or placed on a background outside the approved set.
Looking for our reporting on the sport rather than material about us? That lives at The Desk.